Founded in 2000, 21CC Group Ltd began its journey as 21st Century Celebrations LLP. Our key service goals today are the same as they were back then; quality of product, integrity of practice, value for money & customer service. We continue to uphold the same ethos and drive for service excellence and outstanding events, even though the company is very different in scale to when Director, Geoff Crow first launched as a sole trader.
Initially based in Dundee and primarily focused on the provision of professional fireworks back then, the company quickly grew and became 21CC Fireworks Ltd. Over the next few years it grew again, and in September 2009 made the decision to relocate to the central belt of Scotland, renovating a former sawmill facility to create a new purpose built HQ, near Edinburgh.
In April 2014, due to further expansion and growth into other sectors, 21CC Fireworks Ltd relaunched as 21CC Group Ltd, splitting the company into the different facets it was regularly servicing. Over the next two years of continued success and a subsequent investment in over £1million in technical equipment and facilities, 21CC Productions joined the group in 2016.
As the team continued to grow and the repertoire of services increase, so too did the need for space. Following extensive renovations, 21CC opened its second branch in 2019 at Grange Road, Livingston.
In 2022, following further diversification and investment, 21CC Hire & Sales, a division of 21CC Productions launched for trade only services, resulting in the updated logo you see today. 21CC Group now offers a full turnkey solution to clients, from event design, planning and management, to technical delivery and operation.
2023 saw 21CC Group and its subsidiaries moving from its two existing premises, the Hopetoun Sawmill and Grange Road Livingston, to a one stop warehouse and office facility at Old Deans Road, Bathgate. Following extensive renovation works the whole 21CC team now reside in these state-of-the-art facilities that offer ample meeting rooms, specialist storage and ideal access to the M8 for easy coverage of the Scottish Central Belt and Beyond.
At the beginning of 2024, 21CC Group announced the acquisition of award-winning laser and visual installation company Funktioncreep, further bolstering the company’s offering, enhancing its ability to offer a full turnkey of event design and technical solutions on a large scale to new and existing clients.
Following on from this, 2025 saw the acquisition of Edinburgh based Rogue City Productions, one of Scotland’s leading creative production houses. Founded in 2015 by Shane Grieve, Rogue City Productions quickly emerged as Scotland’s most successful creative production house, known for producing immersive, high-impact experiences for major brands including Terminal V, the Royal Highland Show, Manchester Pride and Parklife to audiences nationwide.
Most recently in July 2026, the Group has unveiled a new visual identity which reflects the company evolution.
At its heart is a confident parent brand that brings together our three specialist businesses under one shared vision, while allowing each to retain the individuality that has earned the trust of clients across the UK.
The refreshed visual identity draws inspiration from the world we work in every day. Bold typography reflects confidence and clarity, while a clean, contemporary palette provides a stage for creativity. Three distinctive colourways celebrate the character of each specialist brand, creating a connected visual ecosystem that reflects both their individuality and the collaborative strength of the Group.
Speaking to company director Geoff Crow about what the future holds for 21CC Group, he said:
“We are forward thinking people here at 21CC Group. We continue today as we started, by pushing boundaries and delivering event excellence through innovation, technology, diversification and investment. Whilst the size and scale of our operation has changed somewhat, our core values, which are the foundation of our business and our culture, have remained the same since our launch in 2000. My dedicated team have worked with me to constantly evolve and adapt our business to the ever-changing landscape and needs of our clients; old and new, little and large, local, national and international. Our success is our people and our clients, who trust 21CC to deliver – and that is what we do time and time again.”
Geoff Crow
With plans already underway for further investments in technology and staff, 21CC are looking forward to the next 20 years of delivering world class events.
Launched as 21st Century Celebrations based in Dundee
Name changed to 21CC Fireworks (image of the team in their new work wear)
Relocated to Central Belt, renovating a former sawmill to create a unique firework Facility. (image taken prior to renovation work starting)
Relaunched as 21CC Group, incorporating 21CC Events, 21CC Fireworks and 21CC Pyrotechnics (Image taken at official launch event)
21CC Productions Joined the group (pictured, one of our early technical production events)
Refurbishment of an old print works, transforming it into the new home of 21CC Productions at Grange Rd, Livingston (Image taken at the start of refurb work)
21CC Hire & Sales, joins the team, leading to todays 5 dot logo you see today
The whole 21CC team moves to a new premises at Old Deans Road Bathgate
21CC acquires award-winning laser and visual installation company, Funktioncreep.
21CC Group acquire Rogue City Productions, one of Scotland’s leading creative production houses.
21CC Group unveil a refreshed brand identity reflecting the production powerhouse built across the past twenty-five years.
Along the way we’ve achieved a number of awards and recognitions and having successfully delivered 1000’s of events across the UK over the past 22 years, the 21CC brand has become a recognised symbol of quality and professionalism, not only in Fireworks but as specialists in Event Management, Event Production and Pyro & Effects.
