Scotland’s National Events Conference 2024

The teams at 21CC Group and Funktioncreep were thrilled to participate as both attendees and exhibitors at the 2024 Scottish National Event Conference, held for the first time in four years on the 26th March at the majestic Assembly Rooms in Edinburgh was delivered by VisitScotland’s Events Directorate. 

Titled “Resetting the Perfect Stage”, the day focused on Scotland’s future events aspirations and global standing, along with international viewpoints, responsible event management, community involvement, workforce engagement, the integration of Artificial Intelligence (AI), as well as comprehensive measurement and evaluation of social impact.

With a number of industry leaders taking part in keynote speeches and panel discussions, including our own director Geoff Crow, the day was filled with insights, deliberation and productive discussion.  A full round up of the day can be found by visiting National Events Conference 2024 (

Photos courtesy of Rob Lindblade Photography.

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