21CC GROUP CASE STUDY:

UCI World Championships

Fact Sheet

Our Services

In the first event of its kind - the world’s greatest cyclists came together in Glasgow and across Scotland, between the 3rd and 13th August 2023 to compete at the highest level over 13 UCI World Championships. 21CC Group were delighted to work with ADI to deliver lighting and pyrotechnics for the opening ceremony, fanzones and medal ceremonies.

The Brief

21CC were asked to design and deliver lighting and pyrotechnic effects across a number of event types, but the biggest focal point of this event was the opening ceremony in George Square. Broadcast internationally and marking the official start of this exciting new event, it was essential that the lighting designs and pyrotechnic effects showcased not only the talents performing, but also the high-quality event production services offered within Scotland.

What we did

21CC Group collaborated with the team at ADI to ensure that the services delivered for the opening ceremony went above and beyond the client brief, using cutting-edge lighting from brands such as Ayrton, Robe, Martin, Chamsys and Chauvet to provide a spectacular backdrop for the opening ceremony. Not to be outdone, the 21CC Pyro & Effects team provided an epic streamer showstopper, all in the UCI brand colours.

Out with the opening ceremony, we provided lighting within the Emirates Arena for 11 days of medal ceremonies, an extra special fanzone and party room along with outdoor lighting on Argyle Street for the road race start line.

The Results

The inaugural event was hailed a great success and the UCI already have plans in place for the 2027 Championships to be held in Haute-Savoie, France.

The Verdict

“History has quite literally been made, as the first Championships of its kind has brought together competitors from over 130 nations across 13 different UCI World Championships, and we’ve seen 220 beautiful rainbow jersey events with 653 medals awarded.” UCI

“The fantastic welcome from Scotland and the excellent organisation created a clear benchmark for future editions of this magnificent cycling show, which will take place every four years, before the Summer Olympic and Paralympic Games.” UCI PRESIDENT DAVID LAPPARTIENT

“I would like to thank all the athletes, volunteers, and staff, including those from the emergency services and other partner organisations, who played such important roles in delivering this unique and hugely successful event which showed Glasgow and Scotland at their very best.” CULTURE SECRETARY ANGUS ROBERTSON

“From the first race to the last; riders, fans and officials have been telling us that the 2023 UCI Cycling World Championships will go down in history as not only the biggest but one of the greatest ever held.” LEADER OF GLASGOW CITY COUNCIL, SUSAN AITKEN

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